NetAudioAdsTM and the 'Adlet' Revolution

NetAudioAdsTM and the 'Adlet' Revolution

NetAudioAds are five second 'radio station' style ads played automatically to people browsing the Web when they visit a participating website. These short advertisements, known as 'Adlets', allow approximately 15 spoken words or almost any highly recognizable jingle to be presented to a listener in the normal course of their browsing the Internet. They do not need to click on anything. They do not need to read anything. They just need to be on their computer with the sound turned on.

The NetAudioAds division of V2P communications currently has in excess of fifteen million (15,000,000) websites participating as publishers for Adlets. These web pages are owned and operated by the almost twenty five thousand (25,000) Web publishers who have signed up with our Pay-Per-Play program to host Adlets and participate in the revenue produced by them.

Over 200,000 new websites join the NetAudioAdsTM revolution every day and the growth is escalating at an alarming rate. This fleet of tens of millions of audio adlet powered websites produce an inventory of over one BILLION audio impressions per month, as of January 2008, and that number is growing by double digit percent per month.

Unlike most of the Internet advertising methods available, NetAudioAds undergo the same third party audit used by the major media for over a half century in order to certify our delivery numbers. NetAudioAds has chosen BPA Worldwide as its auditing firm. Founded in 1931 by a group of advertisers, publishers and agencies, BPA Worldwide is an independent, not-for-profit, self-regulating organization governed by a tripartite Board of Directors. BPA delivers consumer and business media audits of unsurpassed rigor, objectivity, accuracy, transparency and timeliness—audits that provide solid assurance for both media owners and media buyers.

Demographic for online audio Adlets covers the entire span of the population, in every nook and cranny of the US and English speaking countries around the world. The Internet has visitors of all ages, of all races, of all financial and educational status and most important of all, Television, radio, newspaper or magazine have been loosing market penetration to the growing Internet frenzy.

NetAudioAds crawl every website in its list of publishers, prior to placing a single ad, to determine the content of Adlet best suited to the visitor based on the page content they are seeing while the Adlet is playing. In addition, the suitability of the site for Adlet presence and decline ads to websites contain content that flows against public morality, utilizing rules similar to those used in Radio and Television.

With the reach established by a massive footprint of tens of millions of Website pages, the audio Adlet is certain to become a staple in any advertising campaign, especially ones that target the ever-growing Internet population.