Thursday, April 10, 2008

Advertising with Internet Audio - NetAudioAds

Everyday there are new inventions and innovations in Internet technology. The NetAudioAds™ online audio advertising network is an exceptionally advanced concept that is beginning to surface as one of the most powerful and effective advertising tools.

Just recently, NetAudioAds™ signed up over 28 million silent websites that agreed to exclusively distribute and publish “radio-style” online audio advertisements to their website visitors. These millions of silent websites (without videos or audio play buttons), now publish and play audio advertisements distributed exclusively by Sand Diego based, NetAudioAds™ a subdivision of V2P Communications, Inc.

V2P Communications, Inc. is claiming that its U.S. domestic listening audience is over 20 million daily listeners the hear NetAudioAds™ online audio advertisements.

Now advertisers can use website audio technology to advertise to the millions of internet users everyday. NetAudioAds™ may be the most powerful and effective way to get your advertisement out into the world.

There is no other form of advertising media available in the world that can claim your advertised message will be heard by more people than NetAudioAds™. Audio and video have revolutionized the internet, and the base of people who require the full multi-media presentation is growing larger and larger everyday. It is estimated the over 900 million people are online today, each individual having the ability to listen to online audio ads.

In today’s society, 97% of computers come already equipped with audio from the factory. Over the past 10 years, it has been almost impossible to purchase a computer without an audio system. Today, most people who surf the internet have their audio turned on for listening to online videos, Flash presentations and even more important, “Error Alert Messages”. Audio is an integral part of any online presentation.

NetAudioAds™ has a vast reach and massive penetration. Anyone who surfs the internet has the ability to hear target website audio advertisements. The best part is, NetAudioAds™ are automatically played to website visitors whenever they arrive at a new website. So, as an internet user opens a webpage the audio advertisements automatically start playing, this means the website visitor is sitting right there in front of their computer, listening, when your ads are played.

Unlike radio and television, NetAudioAds™ are only played when a listener is present in front of a computer. NetAudioAds™ are not played to deaf ears or as ambient background noise to listeners that are not present. NetAudioAds™ only play to attentive listeners that have the ability to immediately visit an advertised website. Beyond NetAudioAds™ being a great branding tool, NetAudioAds™ is also a great direct selling tool. What other form of advertising media can say that?

When you advertise with NetAudioAds™ your ads are played whenever a listener visits any one of 28 million websites currently publishing NetAudioAds™. The best part about NetAudioAds™ is that when the internet user hears your ads, they are given the option to visit your advertised website by pressing a key on their keyboard. This is advertising option is called the "key2page" feature.

NetAudioAds™ with the new "key2page" option can clearly outperform traditional forms of advertising media when it comes to getting website visitors.

Major Advertising Agencies will tell you, that the average cost per website visitor (CPWV) for television advertising is around $25 a visitor, and $91 a visitor for traditional radio advertising. With NetAudioAds™ in case studies have indicated visitor ratios as high as 7.2 percent of listeners that hearing website audio ads visiting advertised websites (based on an actual case study). Averaging 2% of visitors visiting advertised websites, NetAudioAds™ clearly exceeds other advertising media results when it comes to generating new prospects and website visitor traffic.

For example, a recent NetAudioAds advertising campaign that targeted only area codes in the San Francisco Bay Area yielded 8,500 website visitors from 435,000 audio ads spot impressions. Email, television and radio would have delivered only a small fraction of these resulting website visitors.

With NetAudioAds™ your average cost per website visitor (CPWV) could range from 0.35 cents to 0.51 cents per visitor, depending on chosen advertising options. When stacked side-by-side, when it comes to generating website visitor traffic, NetAudioAds™ has resulted in 100 times more effectiveness at only a fraction of the cost of traditional advertising media alternatives.

NetAudioAds™ are effective because any listener can press a key to visit an advertised website, after hearing an audio advertisement. Listeners are already online and listening and the NetAudioAds™ key2page option gives listeners a strong “call to action”, that has the proven power to immediately place a listener on the advertised website of interest.

Even better, NetAudioAds™ advertising campaigns are 100% traceable and verifiable. Internal real-time status reporting and 3rd party auditing, keeps you safe and informed of your advertising campaigns effectiveness and reach.



Why Internet Advertising?
50 percent of broadband internet users in the U.S. say a recent purchase was influenced by the Internet, 36 percent were influenced by shopping sites and 15 percent by search engines. This was more than TV commercials (11 percent) and magazine advertisements (6 percent), showing the growing impact of online sources on purchasing decisions, as revealed in Netpop Shop, a recent study by Media-Screen, a market research firm that focuses on online consumer trends. (Source)

http://www.webwire.com/ViewPressRel.asp?aId=27088


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Question: What percentages of people who view television advertisements actually visit the advertised website?

Answer: “We’ve seen $25 cost per inquiry, meaning that for every $25 spent on a television broadcast, 1 person responds to the website. That’s aggressive but achievable.”

- Ben Kunz -
Director, Strategic Planning
Media Associates

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Why NetAudioAds?
Think of it as a breakthrough in media advertising. No other form of media can connect to as many people on the internet as NetAudioAds™.

Using NetAudioAds™ can give you the same audience as powerful as the Super Bowl, only you can have that audience everyday!

We can also make sure your target market is being achieved. Your ad will usually be placed on websites that can relate to the users, such as Ford Truck ads on ESPN sites during football season.

It was recently discovered, through initial BPA audit findings, that the NetAudioAds current distribution network has the capability of serving close to 1 billion audio ads on a monthly basis.

http://internetaudioads.com/